![Adidas cut ties with Ye – but what happens to Yeezy? The end of Kanye West's multibillion-dollar deal with the sportswear brand will be costly, but they can continue selling identical shoe Adidas cut ties with Ye – but what happens to Yeezy? The end of Kanye West's multibillion-dollar deal with the sportswear brand will be costly, but they can continue selling identical shoe](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2022/10/28/da110866-e623-482f-bed8-a7fd5813cd87_a472f4e1.jpg)
Adidas cut ties with Ye – but what happens to Yeezy? The end of Kanye West's multibillion-dollar deal with the sportswear brand will be costly, but they can continue selling identical shoe
![Adidas could take €1.2bn revenue hit if it writes off Kanye West's Yeezy stock | Kanye West | The Guardian Adidas could take €1.2bn revenue hit if it writes off Kanye West's Yeezy stock | Kanye West | The Guardian](https://i.guim.co.uk/img/media/ecefbe5f25295d3150ba5ac8fba2a78acd46c709/53_272_3675_2205/master/3675.jpg?width=1200&quality=85&auto=format&fit=max&s=a474bf2f9fc645fa74cd47c1cdf0d846)
Adidas could take €1.2bn revenue hit if it writes off Kanye West's Yeezy stock | Kanye West | The Guardian
![Ye or nay? Yeezy sneaker sales soar as fans, companies split on giving Kanye West the boot | CBC News Ye or nay? Yeezy sneaker sales soar as fans, companies split on giving Kanye West the boot | CBC News](https://i.cbc.ca/1.6631861.1666895599!/cpImage/httpImage/ye-adidas.jpg)